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Stories in this category, translated into Armenian and Russian

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Latest News
The availability heuristic: 7 ways Google Ads can steer your decisions
Marketing & SEO Sep 11, 2026

The availability heuristic: 7 ways Google Ads can steer your decisions

What gets your attention in Google Ads can influence where you spend, what you change, and how you judge performance. Here's what to watch.

The ghosting epidemic: Why efficiency killed basic professional courtesy
Marketing & SEO Sep 11, 2026

The ghosting epidemic: Why efficiency killed basic professional courtesy

Ghosting prospects, candidates, partners and vendors wastes time and damages relationships. Closing the loop still matters in business.

How to Strengthen Your Brand's Authority — Whiteboard Friday
Marketing & SEO Sep 11, 2026

How to Strengthen Your Brand's Authority — Whiteboard Friday

Discover proven strategies for strengthening your brand's authority in 9 easy steps. From product excellence (featuring Tony's Chocolonely) to customer service mastery (like Amazon), learn how successful brands maintain their edge. This guide covers essential elements, including brand identity, omnichannel content strategy, customer advocacy, and adaptable marketing approaches. Perfect for marketing leaders looking to enhance their brand's presence and authority across digital channels.

Content marketing success falls to 12-year low: Survey
Marketing & SEO Sep 10, 2026

Content marketing success falls to 12-year low: Survey

AI isn't hurting content performance. Dropping proven content strategies is the bigger reason content isn't delivering, survey suggests.

Amazon pilots ChatGPT Ads through its DSP
Marketing & SEO Sep 10, 2026

Amazon pilots ChatGPT Ads through its DSP

Amazon is piloting access to ChatGPT Ads through Amazon DSP, letting U.S. advertisers extend campaigns into conversational ads.

How to use Claude to run a stronger CRO audit
Marketing & SEO Sep 10, 2026

How to use Claude to run a stronger CRO audit

Claude can sort CRO data, surface patterns, and organize findings, but human judgment is still needed to validate conversion problems.

When SEO best practices become SEO dogma
Marketing & SEO Sep 10, 2026

When SEO best practices become SEO dogma

SEO best practices often start with good reasoning. So why do we still treat old recommendations like gospel after the context has changed?

OpenAI reportedly blocks rival AI tools from advertising in ChatGPT
Marketing & SEO Sep 10, 2026

OpenAI reportedly blocks rival AI tools from advertising in ChatGPT

OpenAI is reportedly blocking ads for competing image and audio AI tools from running inside ChatGPT.

How to use multiple MMMs to make better paid media decisions
Marketing & SEO Sep 10, 2026

How to use multiple MMMs to make better paid media decisions

Compare MMM outputs to expose hidden assumptions, surface uncertainty, and identify which budget decisions need further testing.

Google expands Data Manager and Meridian measurement tools
Marketing & SEO Sep 10, 2026

Google expands Data Manager and Meridian measurement tools

Google is rolling out new data tools to help marketers better understand what drives growth and where to invest.

AI search tools marketers should know in 2026
Marketing & SEO Sep 10, 2026

AI search tools marketers should know in 2026

Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google, in favor of asking ChatGPT, Perplexity, and the like for one direct answer.

The dehumanization of SEO: Displaced by code, ignored by communication
Marketing & SEO Sep 10, 2026

The dehumanization of SEO: Displaced by code, ignored by communication

When SEO gets reduced to keywords, audits, and content production, software will always look cheaper. That’s where the real risk begins.

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