Marketing & SEO

Marketing & SEO Oct 15, 2026

Making Instagram Reels Easier, Faster & Scalable

Wondering how to create Instagram Reels faster without losing quality or reach? Want to know which new Instagram and Edits features help you edit, analyze, and scale Reels? ​In this article, you'll discover how to use First Draft, the Edits app, Reels analytics, pinned posts, and translations to make Instagram Reels easier to create, faster […]

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Marketing & SEO Oct 14, 2026

Claude skills vs. plugins vs. MCP connectors: A simple guide

If you’ve opened Claude’s Customize settings and weren’t sure whether a task called for a Skill, a connector, or a Plugin, you’re not alone.

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Marketing & SEO Oct 14, 2026

Tracking AI Overviews: What the data actually shows

AI Overviews have shifted how audiences discover brands. Gone are the days when users would click through multiple search results until they found what they’re looking for. Now, AI Overviews answers questions directly on the results page, meaning brands are either cited or ignored without users ever visiting a website.

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Marketing & SEO Oct 13, 2026

AI Landing Pages: From Project Plan to Published Page

Wondering how to use AI to build landing pages that convert without hiring a developer or designer? Want a step-by-step workflow for creating landing pages with ChatGPT and Codex, from the first project plan to a live, published page? ​In this article, you'll discover how to plan, design, write, host, and connect AI-built landing pages […]

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Marketing & SEO Oct 09, 2026

4 types of keywords in SEO (+ examples)

Learn the four types of keywords in SEO and how to optimize your content to rank for each type of keyword.

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Marketing & SEO Oct 08, 2026

AEO for digital PR: How to build earned media presence that shows up in AI results

Digital PR has always been about earning coverage that influences the audience you can’t reach through paid channels. While the value proposition of digital PR hasn’t changed, the definition of “showing up” has.

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Marketing & SEO Oct 08, 2026

AEO for marketing agencies: How to deliver measurable AI visibility results for every client

Clients are asking about AEO. Some have seen competitors show up in AI results and want to know what it means. Others have read that AI is changing how buyers find vendors and want to know what their agency is doing about it.

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Marketing & SEO Oct 08, 2026

Enterprise AEO: How to manage brand visibility at scale across products, segments, and markets

Enterprise brand teams face a complex version of AEO that most tools weren’t built for. A single brand might span a dozen product lines, operate in multiple languages, and compete in markets where local answer engines have their own citation patterns.

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Marketing & SEO Oct 08, 2026

AEO for marketing operations: How to build scalable processes that connect AEO to revenue

Buyer behavior has changed since the advent of artificial intelligence. Now, before ever filling out a form or clicking an ad, prospects are likely asking AI for recommendations, comparing vendors, and gathering answers. Those interactions shape which companies make the shortlist, but they often happen outside the systems marketing operations teams use to measure performance.

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Marketing & SEO Oct 08, 2026

AEO for demand generation teams: How to generate qualified pipeline as AI reshapes buyer discovery

Demand generation has been built around the assumption that buyers will come to a brand when they are ready to learn about its category, whether through search, ads, content, or other channels. The funnel starts when a prospect arrives somewhere the business can see, measure, and influence it. But AI is changing what happens before that point.

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Marketing & SEO Oct 08, 2026

AEO for product marketing teams: How to ensure your positioning shows up accurately in AI results

Product marketing’s core job is positioning: Deciding how a product should be described, what category it competes in, and which differentiators matter most to buyers. The results are deployed through sales, content, and campaigns. But now there’s a channel that interprets and rebroadcasts your positioning at scale without asking permission: answer engines.

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Marketing & SEO Oct 08, 2026

AEO for marketing leaders: How to stay ahead of the shift to AI-driven discovery

Marketing leadership decisions used to be about where to allocate resources between known channels like paid, content, events, and email. Each of these channels has established performance benchmarks and predictable customer acquisition cost (CAC) ranges. But now, that framework is getting harder to trust as more buyer discovery moves to answer engines.

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