AEO for marketing leaders: How to stay ahead of the shift to AI-driven discovery
Marketing & SEO

AEO for marketing leaders: How to stay ahead of the shift to AI-driven discovery

HubSpot · Oct 08, 2026

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AEO for marketing leaders: How to stay ahead of the shift to AI-driven discovery
Marketing & SEO October 8, 2026

Marketing leadership decisions used to be about where to allocate resources between known channels like paid, content, events, and email. Each of these channels has established performance benchmarks and predictable customer acquisition cost (CAC) ranges. But now, that framework is getting harder to trust as more buyer discovery moves to answer engines.

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