AEO for marketing leaders: How to stay ahead of the shift to AI-driven discovery
HubSpot · Oct 08, 2026
Marketing leadership decisions used to be about where to allocate resources between known channels like paid, content, events, and email. Each of these channels has established performance benchmarks and predictable customer acquisition cost (CAC) ranges. But now, that framework is getting harder to trust as more buyer discovery moves to answer engines.
Want to stay informed about new business solutions?
Follow us
Ready to build a better digital experience?
We create modern multilingual websites, integrate external services and automate content workflows for growing businesses.