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Stories in this category, translated into Armenian and Russian

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Stories in this category, translated into Armenian and Russian

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Latest News
Google’s Discover job posting confirms what the feed already shows
Marketing & SEO Aug 26, 2026

Google’s Discover job posting confirms what the feed already shows

A single Google Careers listing sheds rare light on Discover's recommendation system, reinforcing research into candidate selection and user affinity.

Is top-of-funnel content still worth it in 2027?
Marketing & SEO Aug 26, 2026

Is top-of-funnel content still worth it in 2027?

New traffic data shows a widening divide between YMYL and B2B tech — and points to the TOFU strategies most likely to work next.

Meta Ads: Why creative diversity matters more than volume
Marketing & SEO Aug 26, 2026

Meta Ads: Why creative diversity matters more than volume

Vary hooks, creators, messaging, formats, and offers to give Meta more creative combinations to match with different audiences.

Has Google demoted listicles?
Marketing & SEO Aug 26, 2026

Has Google demoted listicles?

A 60,000-query analysis reveals where listicles still rank, where they’ve declined, and why ranking well doesn’t guarantee clicks.

Best Marketo alternatives worth evaluating in 2026
Marketing & SEO Aug 26, 2026

Best Marketo alternatives worth evaluating in 2026

Adobe Marketo Engage has long been the go-to for enterprise demand generation teams. But over the past few years, a growing number of marketing operations leaders have started asking a harder question: Is Marketo actually the best tool for us, or are there Marketo alternatives we should be aware of?

What Is WebMCP? How to Prepare Your Website to Serve AI Agents
Marketing & SEO Aug 26, 2026

What Is WebMCP? How to Prepare Your Website to Serve AI Agents

Get ahead of the agentic AI shift. Learn what WebMCP is, how it differs from traditional MCP, and how to implement simple HTML or JavaScript tools to prepare your website for the agentic search.

Google tests channel prioritization controls for Performance Max
Marketing & SEO Aug 25, 2026

Google tests channel prioritization controls for Performance Max

Google is testing new Performance Max controls that let advertisers influence which channels the algorithm prioritizes.

AI visibility has two jobs: Execute SEO and mobilize the organization
Marketing & SEO Aug 25, 2026

AI visibility has two jobs: Execute SEO and mobilize the organization

Getting cited by AI isn't enough. Discover why winning recommendations requires cross-functional action beyond SEO and website optimization.

How to Build AI Employees to Get Work Off Your Plate
Marketing & SEO Aug 25, 2026

How to Build AI Employees to Get Work Off Your Plate

Want to move beyond basic AI prompting and build AI employees that actually run parts of your business? Wondering how to train AI to match your standards and schedule it to work autonomously? ​In this article, you'll discover how to build, train, and schedule AI employees that take manual work off your plate and free […]

Local SEO That Actually Works: Some Assembly Required (AI Not Included)
Marketing & SEO Aug 25, 2026

Local SEO That Actually Works: Some Assembly Required (AI Not Included)

Traffic, rankings, and content output are all up. GBP actions are flat. Amanda Jordan explains why local SEO breaks at scale and shares the SEO-first audit framework that fixes it.

Peec AI alternatives for AI visibility monitoring in 2026
Marketing & SEO Aug 21, 2026

Peec AI alternatives for AI visibility monitoring in 2026

Peec AI alternatives are AI visibility platforms that go beyond monitoring to help marketing teams close citation gaps, connect AI search data to CRM attribution, and run programs across multiple regions and content workflows.

Tech stack consolidation: The business case for unified systems & how to build them
Marketing & SEO Aug 21, 2026

Tech stack consolidation: The business case for unified systems & how to build them

Tech stack consolidation is the process of reducing the software tools your organization runs and standardizing work on a smaller, more integrated set of systems.

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