Technology & Digital Insights

Marketing & SEO Oct 08, 2026

AEO for digital PR: How to build earned media presence that shows up in AI results

Digital PR has always been about earning coverage that influences the audience you can’t reach through paid channels. While the value proposition of digital PR hasn’t changed, the definition of “showing up” has.

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Marketing & SEO Oct 08, 2026

AEO for marketing agencies: How to deliver measurable AI visibility results for every client

Clients are asking about AEO. Some have seen competitors show up in AI results and want to know what it means. Others have read that AI is changing how buyers find vendors and want to know what their agency is doing about it.

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Marketing & SEO Oct 08, 2026

Enterprise AEO: How to manage brand visibility at scale across products, segments, and markets

Enterprise brand teams face a complex version of AEO that most tools weren’t built for. A single brand might span a dozen product lines, operate in multiple languages, and compete in markets where local answer engines have their own citation patterns.

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Marketing & SEO Oct 08, 2026

AEO for marketing operations: How to build scalable processes that connect AEO to revenue

Buyer behavior has changed since the advent of artificial intelligence. Now, before ever filling out a form or clicking an ad, prospects are likely asking AI for recommendations, comparing vendors, and gathering answers. Those interactions shape which companies make the shortlist, but they often happen outside the systems marketing operations teams use to measure performance.

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Marketing & SEO Oct 08, 2026

AEO for demand generation teams: How to generate qualified pipeline as AI reshapes buyer discovery

Demand generation has been built around the assumption that buyers will come to a brand when they are ready to learn about its category, whether through search, ads, content, or other channels. The funnel starts when a prospect arrives somewhere the business can see, measure, and influence it. But AI is changing what happens before that point.

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Marketing & SEO Oct 08, 2026

AEO for product marketing teams: How to ensure your positioning shows up accurately in AI results

Product marketing’s core job is positioning: Deciding how a product should be described, what category it competes in, and which differentiators matter most to buyers. The results are deployed through sales, content, and campaigns. But now there’s a channel that interprets and rebroadcasts your positioning at scale without asking permission: answer engines.

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Marketing & SEO Oct 08, 2026

AEO for marketing leaders: How to stay ahead of the shift to AI-driven discovery

Marketing leadership decisions used to be about where to allocate resources between known channels like paid, content, events, and email. Each of these channels has established performance benchmarks and predictable customer acquisition cost (CAC) ranges. But now, that framework is getting harder to trust as more buyer discovery moves to answer engines.

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Marketing & SEO Oct 08, 2026

AEO for growth marketing teams: How to find scalable acquisition channels when paid and organic plateau

Growth marketing is all about finding the next channel opportunity before the current one gets crowded and expensive. Paid search got crowded. Content took time. Email got filtered. The teams that found a new lever early on took advantage of lower competition, cost, and disproportionate returns before the channel normalized.

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Security Oct 08, 2026

ARTEX AI Pentesting Tool Used in Data Theft Attacks on South Korean Financial Firms

Cybersecurity researchers have disclosed details of a targeted campaign aimed at South Korean financial organizations that used an artificial intelligence (AI) pen testing tool named ARTEX to carry out the attacks. The activity, per CrowdStrike Intelligence, was active from late September to early October 2026, and resulted in data exfiltration. "In this activity, the threat actor leveraged

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Marketing & SEO Oct 08, 2026

AEO for digital marketing teams: How to ensure your brand is visible across every channel

Digital marketing teams have spent years building integrated measurement, connecting paid, organic, social, and email into a single picture of how buyers move through the funnel. That picture now has a gap. A growing share of buyer discovery happens in AI interfaces that don’t show up cleanly in any existing channel report.

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Marketing & SEO Oct 08, 2026

AEO for content strategists: How to move the needle on citations

Content strategists already know how to build for search. They understand how to map topics, connect related pages, and create enough depth to establish authority. But answer engine optimization (AEO) begs the question: When buyers ask ChatGPT, Gemini, or Perplexity about your category, which pages, if any, actually get cited?

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Tech Oct 08, 2026

US plans livestream of execution by firing squad

The United States' execution of the Fort Hood shooter will be livestreamed, anonymous officials from the Defense Department told the BBC and Associated Press. The planned execution of Nidal Hasan, the former US Army major convicted of killing 13 people at the Texas military base, was announced this week. He is scheduled to be executed […]

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