Why Your Website Should Never Stop Changing

Why Your Website Should Never Stop Changing

Smashing Magazine · Aug 25, 2026

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Why Your Website Should Never Stop Changing
Learning August 25, 2026

Every website peaks on launch day and slowly drifts from there, not because it breaks, but because nobody has time to keep it current. Autonomous websites, continuously optimized by agents after launch, aim to change that. Pierre Burgy shares what they learned building for full website autonomy and the deeper design problem they uncovered along the way.

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