Tim Cook’s Apple: his 10 biggest wins and misses

Tim Cook’s Apple: his 10 biggest wins and misses

The Verge · Sep 01, 2026

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Tim Cook’s Apple: his 10 biggest wins and misses
Tech September 1, 2026

Expectations for Tim Cook were almost impossibly high when he stepped in to replace Apple's visionary cofounder in 2011. He inherited a company on a blockbuster run, after Steve Jobs returned and revitalized the Mac, launched the iPod, and oversaw the launch of the iPhone. Now, after 15 years in the CEO role, Tim Cook […]

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