Full-Stack Growth Marketing & Performance Lead

About the Role OneSourceIT is looking for a strong Full-Stack Growth Marketing & Performance Lead to take ownership of marketing growth, qualified lead generation, and commercial marketing performance. This role is designed for someone who can work beyond individual advertising channels or content formats and understand the entire marketing funnel — from awareness and lead generation to conversion, sales, and customer engagement. The primary focus is Lead Generation, Performance Marketing, Content, SEO, Analytics, and Conversion Optimization across Armenian and international markets. Key Responsibilities Growth Marketing & Strategy Develop and execute the Growth Marketing Strategy Define target audiences, segments, and customer personas Identify effective customer acquisition channels Build and optimize the full marketing funnel Design growth experiments and test new acquisition channels Identify opportunities for organic and paid growth Analyze markets, competitors, and marketing opportunities Align marketing strategy with Business Development and Sales Lead Generation & Performance Build B2B lead generation systems Launch and manage performance campaigns Work with Google Ads, Meta Ads, LinkedIn Ads, and other advertising channels Develop landing pages and conversion-focused campaigns Build and optimize lead acquisition funnels Run inbound and outbound marketing campaigns Generate and qualify marketing leads Conduct A/B testing of campaigns, landing pages, and marketing messages Optimize CAC, CPL, conversion rate, and other key performance metrics Continuously improve marketing ROI Content & SEO Develop the Content Strategy Create content that attracts and nurtures B2B audiences Plan articles, case studies, landing pages, and other marketing materials Develop SEO and organic traffic Conduct keyword research and content planning Manage on-page SEO and basic technical SEO optimization Develop LinkedIn and other professional channels Create expert content for IT, Software, Digital, and Business audiences Coordinate with Graphic Design and Content Production Analytics & Conversion Set up and manage marketing analytics Work with GA4, Google Search Console, advertising platforms, and CRM Analyze traffic, leads, conversions, and customer acquisition Build marketing dashboards and regular reports Analyze channel and campaign performance Identify bottlenecks in the conversion funnel Continuously optimize landing pages, campaigns, and customer journeys Make marketing decisions based on data Sales & Business Development Collaboration Deliver qualified leads to Business Development and Sales teams Collaborate on ICP and target account profiles Align Marketing and Sales funnels Support outbound campaigns and Account-Based Marketing Develop marketing materials for the sales process Analyze lead quality and Sales feedback Continuously improve Lead Generation and Conversion processes Requirements 4+ years of experience in Growth Marketing, Performance Marketing, Digital Marketing, Lead Generation, or a related field Proven B2B marketing experience Experience building lead generation funnels Experience with Google Ads, Meta Ads, and/or LinkedIn Ads Strong understanding of SEO and Content Marketing Experience with GA4, Google Search Console, and CRM Understanding of CAC, CPL, CTR, CPC, CPA, conversion rate, ROI, and other marketing metrics Experience running A/B tests and marketing experiments Strong analytical skills Ability to work with data and turn insights into actions Understanding of B2B customer journeys and sales funnels Strong marketing copywriting skills Ability to independently plan and execute marketing initiatives Experience in IT / Software / Digital is an advantage English — Advanced / C1 or higher Russian — preferred Armenian — required What We Offer Performance-based commission + bonus system based on lead generation, marketing, and business development results Direct impact on OneSourceIT's client acquisition and growth Opportunity to work across Armenian and international markets Opportunity to develop international B2B marketing Work across OneSourceIT's full portfolio of IT, Software, Digital, and Marketing services Strong Sales, Business Development, Technical, and Project Management team support Opportunity to build and scale the Growth Marketing function Significant influence on the company's marketing strategy Professional and financial growth Who We Are Looking For We are looking for more than just a digital marketer or performance specialist. We are looking for someone who understands the complete customer journey — from the first touchpoint to commercial results. You should be able to independently identify the target audience, select acquisition channels, launch campaigns, create the right messaging, generate leads, analyze performance, and continuously optimize for better results. For us, marketing is not simply about reach, likes, or traffic. It is about qualified leads, conversions, sales, and measurable business growth. In this role, you will directly influence new client acquisition, marketing efficiency, and OneSourceIT's growth across local and international markets.