Xbox is launching a new film and TV division
The Verge · Oct 08, 2026
Xbox is launching a new division, called "XP," that's dedicated to Xbox experiences that aren't video games, including films and TV adaptations, consumer products, live events, and partnerships with creators and brands. Different teams at Xbox already do this work, but it will all now fall under the centralized XP division. XP formalizes four "investment […]
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