What actually happened when our blog went AI-first: A manager's account
Marketing & SEO

What actually happened when our blog went AI-first: A manager's account

HubSpot · Oct 19, 2026

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What actually happened when our blog went AI-first: A manager's account
Marketing & SEO October 19, 2026

When our blog team made the switch to an AI-first writing model in June 2025, my reaction was split. There was excitement on one side: I could see the inefficiencies in our process that AI might actually fix. On the other, anxiety. And while plenty of that anxiety was about the technology itself (how well these tools could actually write, how much we could trust them), my primary concern was my team.

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