Toyota’s Scion is back, starting with an American-made, 25-mph kei truck
The Verge · Nov 11, 2026
Toyota is dusting off the Scion badge for a radically different mission. Rather than targeting youth-market hatchbacks, "Scion by Toyota" is being positioned as an experimental mobility incubator - and its first vehicle is an authentic Japanese-style kei truck built in Indiana. Kei vehicles, which are built to satisfy Japan's light vehicle regulations, are enjoying […]
Want to stay informed about new business solutions?
Follow us
Ready to build a better digital experience?
We create modern multilingual websites, integrate external services and automate content workflows for growing businesses.