Most obstacles in marketing automation aren’t actually automation problems. 86.4% of marketing teams now use AI somewhere in their workflows. Yet, measuring ROI still tops the challenge list at 33%, according to HubSpot’s 2026 State of Marketing Report.
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![Obstacles in marketing automation and how to fix them [2026]](https://blog.hubspot.com/hubfs/blogbot/problems-with-marketing-automation-featured-4725706.webp)