Branded vs. unbranded queries in AI search — and how to track them
Marketing & SEO

Branded vs. unbranded queries in AI search — and how to track them

HubSpot · Nov 09, 2026

Back to News
Branded vs. unbranded queries in AI search — and how to track them
Marketing & SEO November 9, 2026

Picture two shoppers. One asks ChatGPT, “Are Nikes good shoes for marathon runners?” The other asks, “What’s the best running shoe?” Both want top-notch athletic shoes. Only one specifically wants to know about Nikes. That’s the idea behind branded vs. unbranded queries in AI search.

Read original on HubSpot

Want to stay informed about new business solutions?

Follow us

Ready to build a better digital experience?

We create modern multilingual websites, integrate external services and automate content workflows for growing businesses.