Amazon is phasing out Fire Tablets because they weren’t ‘giving customers what they were asking for’
Tech

Amazon is phasing out Fire Tablets because they weren’t ‘giving customers what they were asking for’

The Verge · Oct 08, 2026

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Amazon is phasing out Fire Tablets because they weren’t ‘giving customers what they were asking for’
Tech October 8, 2026

In an interview with Bloomberg, Amazon's head of consumer electronics, Panos Panay, confirmed the company would phase out the Fire brand in favor of Alexa Tablets. The new lineup runs proper Android, instead of the custom Fire OS, and has full access to the Play Store, which wasn't available on Fire tablets. To make matters […]

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